Impact of third-party cookie deprecation on the ad industry worldwide 2024

Published by Statista Research Department, Aug 2, 2024

During a survey carried out in 2024, 53 percent of responding marketers stated they felt cookie deprecation will have little-to-no impact. The remaining 47 percent thought that the enf of third-party cookies would have a negative impact on their business, with as many as 14 percent believing it would cause significant harm or damage.

Impact of third-party cookie deprecation on business according to marketers worldwide as of July 2024

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Release date

July 2024

Region

Worldwide

Survey time period

as of July 2024

Number of respondents

2,841 respondents

Special properties

among marketers

Supplementary notes

The source does nor provide a date of survey. The date provided in the release date.

The survey was carried out in the following countries: Australia, France, Germany, India, Japan, the United Kingdom, and the United States.

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Overview

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Solutions

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Impact

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Spotlight: United Kingdom

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Spotlight: United States

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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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