During a survey carried out in late 2022, 97 percent of responding full-time marketing and customer experience leaders from France whose businesses used customer data platforms reported positive results. Nearly 40 percent of respondents said they had already gained more direct relationships with customers and 31 percent stated they noted a rise in customer loyalty.
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022
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Adobe. (March 9, 2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1376692/cdps-use-france/
Adobe. "Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022." Chart. March 9, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1376692/cdps-use-france/
Adobe. (2023). Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1376692/cdps-use-france/
Adobe. "Benefits of Customer Data Platforms (Cdps) According to Marketing and Customer Experience Leaders in France as of November 2022." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1376692/cdps-use-france/
Adobe, Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022 Statista, https://www.statista.com/statistics/1376692/cdps-use-france/ (last visited December 22, 2024)
Benefits of customer data platforms (CDPs) according to marketing and customer experience leaders in France as of November 2022 [Graph], Adobe, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376692/cdps-use-france/
