Reliance on third-party cookies among advertisers in France 2022

Published by Statista Research Department, Dec 10, 2024
During a survey carried out in late 2022, 79 percent of responding full-time marketing and customer experience leaders from France stated that they heavily relied on third-party cookies. Additionally, 38 percent said that they were spending at least half of their marketing budgets on cookie-based activations and 56 percent said that they were planning to increase their spending on such activations in 2023.

Reliance on third-party cookies among advertisers in France as of November 2022

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Release date

March 2023

Region

France

Survey time period

November 8 to 22, 2022

Number of respondents

400 full-time marketing and customer experience leaders

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Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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