Reliance on third-party cookies among advertisers in the UK 2022

Published by Statista Research Department, Apr 30, 2024
During a survey carried out in late 2022, 70 percent of responding full-time marketing and customer experience leaders from the United Kingdom (UK) stated that they heavily relied on third-party cookies. Additionally, 41 percent said that they were spending at least half of their marketing budgets on cookie-based activations and nearly 60 percent said that they were planning to increase their spending on such activations in 2023.

Reliance on third-party cookies among advertisers in the United Kingdom (UK) as of November 2022

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Release date

March 2023

Region

United Kingdom

Survey time period

November 8 to 22, 2022

Number of respondents

407 full-time marketing and customer experience leaders

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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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