It was calculated that if third-party cookies had vanished in September 2022, the U.S. broadcasting industry would have lost 2.1 billion U.S. dollars of its annual advertising revenue. That constitues 6.3 percent of the industry's total ad revenue. An average TV station would have lost 1.1 million in ad revenue and an average multi-station market cluster some 735 thousand U.S. dollars.
Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022
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Borrell Associates, & NAB, & Various sources (NABPilot). (September 15, 2022). Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, und NAB, und Various sources (NABPilot). "Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022." Chart. September 15, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, NAB, Various sources (NABPilot). (2022). Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, and NAB, and Various sources (NABPilot). "Potential Advertising Revenue Losses Incurred by The Broadcasting Industry Due to Third-party Cookie Deprecation in The United States as of September 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates & NAB & Various sources (NABPilot), Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 Statista, https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/ (last visited December 30, 2024)
Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 [Graph], Borrell Associates, & NAB, & Various sources (NABPilot), September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
