During a December 2022 survey carried out among marketers and advertisers in the United States, two thirds of respondents stated that they believed that social media will be the medium most hurt in a shift to a cookieless world. Other media were named by less than 10 percent of respondents, with podcasts mentioned by the lowest percentage of responding marketers.
Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Acast. (January 31, 2023). Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022 [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/
Acast. "Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022." Chart. January 31, 2023. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/
Acast. (2023). Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/
Acast. "Media Which Will Be Most Negatively Impacted by Cookie Deprecation According to Marketers in The United States as of December 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/
Acast, Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022 Statista, https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/ (last visited March 10, 2025)
Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022 [Graph], Acast, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1363156/media-impact-cookie-deprecation-usa/