During a survey carried out in November 2023 among marketers worldwide, the decline in the ability to measure campaign effectiveness on tech platforms and open web was voted the leading concern in media and marketing initiatives, named by 43 percent of respondents. A lack of preparedness for a cookieless future ranked second, mentioned by 39 percent. Roughly three out of 10 respondents cited the loss of access to third-party data.
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023
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Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023
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Mediaocean. (January 31, 2024). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. "Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. (2024). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. "Leading Concerns in Media and Marketing Initiatives According to Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean, Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1344811/marketing-concerns/ (last visited April 29, 2025)
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1344811/marketing-concerns/
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