During a survey carried out in November 2023 among marketers worldwide, the decline in the ability to measure campaign effectiveness on tech platforms and open web was voted the leading concern in media and marketing initiatives, named by 43 percent of respondents. A lack of preparedness for a cookieless future ranked second, mentioned by 39 percent. Roughly three out of 10 respondents cited the loss of access to third-party data.
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediaocean. (January 31, 2024). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. "Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023." Chart. January 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. (2024). Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean. "Leading Concerns in Media and Marketing Initiatives According to Marketers Worldwide as of November 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1344811/marketing-concerns/
Mediaocean, Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 Statista, https://www.statista.com/statistics/1344811/marketing-concerns/ (last visited November 21, 2024)
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023 [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1344811/marketing-concerns/
