When it comes to the leading outdoor fashion brands, THE NORTH FACE leads the ranking based on brand awareness. The American brand is recognized by 83 percent of online consumers in the U.S., followed closely by fellow American manufacturer Columbia. Eddie Bauer comes in third in this list, followed by Patagonia that is recognized by around half of the online consumers in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (December 5, 2023). Leading outdoor fashion brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/
Statista. "Leading outdoor fashion brands ranked by brand awareness in the United States in 2023." Chart. December 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/
Statista. (2023). Leading outdoor fashion brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/
Statista. "Leading Outdoor Fashion Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/
Statista, Leading outdoor fashion brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/ (last visited December 21, 2024)
Leading outdoor fashion brands ranked by brand awareness in the United States in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1343785/most-well-known-outdoor-fashion-brands-in-the-united-states/
