Columbia brand profile in the United States 2024
How high is the brand awareness of Columbia in the United States?
When it comes to outdoor fashion owners, brand awareness of Columbia is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Columbia in the United States?
In total, 60% of U.S. outdoor fashion owners say they like Columbia. However, in actuality, among the 88% of U.S. respondents who know Columbia, 68% of people like the brand.
What is the usage share of Columbia in the United States?
All in all, 53% of outdoor fashion owners in the United States own Columbia. That means, of the 88% who know the brand, 60% own them.
How loyal are the owners of Columbia?
Around 44% of outdoor fashion owners in the United States say they are likely to purchase Columbia again. Set in relation to the 53% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Columbia in the United States?
In March 2024, about 34% of U.S. outdoor fashion owners had heard about Columbia in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Columbia in the United States.
When it comes to outdoor fashion owners, brand awareness of Columbia is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Columbia in the United States?
In total, 60% of U.S. outdoor fashion owners say they like Columbia. However, in actuality, among the 88% of U.S. respondents who know Columbia, 68% of people like the brand.
What is the usage share of Columbia in the United States?
All in all, 53% of outdoor fashion owners in the United States own Columbia. That means, of the 88% who know the brand, 60% own them.
How loyal are the owners of Columbia?
Around 44% of outdoor fashion owners in the United States say they are likely to purchase Columbia again. Set in relation to the 53% usage share of the brand, this means that 83% of their owners show loyalty to the brand.
What's the buzz around Columbia in the United States?
In March 2024, about 34% of U.S. outdoor fashion owners had heard about Columbia in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Columbia in the United States.
