Macy's is the most well-known fashion store in the U.S. It is recognized by 86 percent of internet users in the United States. The second spot on this list is occupied by JCPenney with a brand awareness of 85 percent, followed by Kohl's, and
Old Navy, as each of them incorporates a brand awareness of 84 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading fashion stores ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 3, 2023). Leading fashion stores ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
Statista. "Leading fashion stores ranked by brand awareness in the United States in 2023." Chart. October 3, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
Statista. (2023). Leading fashion stores ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
Statista. "Leading Fashion Stores Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
Statista, Leading fashion stores ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/ (last visited November 19, 2024)
Leading fashion stores ranked by brand awareness in the United States in 2023 [Graph], Statista, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1343469/most-well-known-fashion-stores-in-the-united-states/
