Kohl's brand profile in the United States 2022
How high is the brand awareness of Kohl's in the United States?
When it comes to fashion store customers, brand awareness of Kohl's is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kohl's in the United States?
In total, 37% of U.S. fashion store customers say they like Kohl's. However, in actuality, among the 90% of U.S. respondents who know Kohl's, 41% of people like the brand.
What is the usage share of Kohl's in the United States?
All in all, 32% of fashion store customers in the United States use Kohl's. That means, of the 90% who know the brand, 36% use them.
How loyal are the customers of Kohl's?
Around 27% of fashion store customers in the United States say they are likely to use Kohl's again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Kohl's in the United States?
In August 2022, about 28% of U.S. fashion store customers had heard about Kohl's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Kohl's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Kohl's is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kohl's in the United States?
In total, 37% of U.S. fashion store customers say they like Kohl's. However, in actuality, among the 90% of U.S. respondents who know Kohl's, 41% of people like the brand.
What is the usage share of Kohl's in the United States?
All in all, 32% of fashion store customers in the United States use Kohl's. That means, of the 90% who know the brand, 36% use them.
How loyal are the customers of Kohl's?
Around 27% of fashion store customers in the United States say they are likely to use Kohl's again. Set in relation to the 32% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Kohl's in the United States?
In August 2022, about 28% of U.S. fashion store customers had heard about Kohl's in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Kohl's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
