Old Navy brand profile in the United States 2022
How high is the brand awareness of Old Navy in the United States?
When it comes to fashion store customers, brand awareness of Old Navy is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Navy in the United States?
In total, 41% of U.S. fashion store customers say they like Old Navy. However, in actuality, among the 92% of U.S. respondents who know Old Navy, 45% of people like the brand.
What is the usage share of Old Navy in the United States?
All in all, 30% of fashion store customers in the United States use Old Navy. That means, of the 92% who know the brand, 33% use them.
How loyal are the customers of Old Navy?
Around 26% of fashion store customers in the United States say they are likely to use Old Navy again. Set in relation to the 30% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Old Navy in the United States?
In August 2022, about 29% of U.S. fashion store customers had heard about Old Navy in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Old Navy in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Old Navy is at 92% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Old Navy in the United States?
In total, 41% of U.S. fashion store customers say they like Old Navy. However, in actuality, among the 92% of U.S. respondents who know Old Navy, 45% of people like the brand.
What is the usage share of Old Navy in the United States?
All in all, 30% of fashion store customers in the United States use Old Navy. That means, of the 92% who know the brand, 33% use them.
How loyal are the customers of Old Navy?
Around 26% of fashion store customers in the United States say they are likely to use Old Navy again. Set in relation to the 30% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Old Navy in the United States?
In August 2022, about 29% of U.S. fashion store customers had heard about Old Navy in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Old Navy in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
