JCPenney brand profile in the United States 2022
How high is the brand awareness of JCPenney in the United States?
When it comes to fashion store customers, brand awareness of JCPenney is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JCPenney in the United States?
In total, 34% of U.S. fashion store customers say they like JCPenney. However, in actuality, among the 91% of U.S. respondents who know JCPenney, 37% of people like the brand.
What is the usage share of JCPenney in the United States?
All in all, 23% of fashion store customers in the United States use JCPenney. That means, of the 91% who know the brand, 25% use them.
How loyal are the customers of JCPenney?
Around 18% of fashion store customers in the United States say they are likely to use JCPenney again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around JCPenney in the United States?
In August 2022, about 25% of U.S. fashion store customers had heard about JCPenney in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around JCPenney in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of JCPenney is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JCPenney in the United States?
In total, 34% of U.S. fashion store customers say they like JCPenney. However, in actuality, among the 91% of U.S. respondents who know JCPenney, 37% of people like the brand.
What is the usage share of JCPenney in the United States?
All in all, 23% of fashion store customers in the United States use JCPenney. That means, of the 91% who know the brand, 25% use them.
How loyal are the customers of JCPenney?
Around 18% of fashion store customers in the United States say they are likely to use JCPenney again. Set in relation to the 23% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around JCPenney in the United States?
In August 2022, about 25% of U.S. fashion store customers had heard about JCPenney in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around JCPenney in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
