The top two most well-known online education services in the U.S. are both language learning tools. This includes top ranked Rosetta Stone and second placed Babbel, each with a brand awareness of 61 percent and 51 percent respectively. Following them on the third spot is the online learning service LinkedIn Learning. Fourth is the language learning service Duolingo followed by Khan Academy, that is recognized by 39 percent of internet respondents in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading online education services ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading online education services ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/
Statista. "Leading online education services ranked by brand awareness in the United States in 2023." Chart. November 14, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/
Statista. (2023). Leading online education services ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/
Statista. "Leading Online Education Services Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/
Statista, Leading online education services ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/ (last visited November 21, 2024)
Leading online education services ranked by brand awareness in the United States in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1343406/most-well-known-online-education-services-in-the-united-states/
