Online education services brand awareness KPI ranking U.S. 2023

The top two most well-known online education services in the U.S. are both language learning tools. This includes top ranked Rosetta Stone and second placed Babbel, each with a brand awareness of 61 percent and 51 percent respectively. Following them on the third spot is the online learning service LinkedIn Learning. Fourth is the language learning service Duolingo followed by Khan Academy, that is recognized by 39 percent of internet respondents in the United States.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Leading online education services ranked by brand awareness in the United States in 2023

Characteristic	Share of respondents
Rosetta Stone	61%
Babbel	51%
LinkedIn Learning	45%
Duolingo	43%
Khan Academy	39%
Coursera	34%
Harvard Extension School	34%
MasterClass	32%
Stanford Online	31%
Skillshare	28%
Udemy	27%
Open Yale Courses	26%
Princeton Online	26%
Codecademy	24%
LearnWorlds	23%
Udacity	22%
edX	20%
FutureLearn	20%
Pluralsight	20%

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Release date

November 2023

More information

Region

United States

Survey time period

November 2023

Number of respondents

1,241 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

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