Duolingo brand profile in the United States 2022
How high is the brand awareness of Duolingo in the United States?
When it comes to online education service users, brand awareness of Duolingo is at 62% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in the United States?
In total, 37% of U.S. online education service users say they like Duolingo. However, in actuality, among the 62% of U.S. respondents who know Duolingo, 60% of people like the brand.
What is the usage share of Duolingo in the United States?
All in all, 32% of online education service users in the United States use Duolingo. That means, of the 62% who know the brand, 52% use them.
How loyal are the users of Duolingo?
Around 27% of online education service users in the United States say they are likely to use Duolingo again. Set in relation to the 32% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Duolingo in the United States?
In August 2022, about 30% of U.S. online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Duolingo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online education service users, brand awareness of Duolingo is at 62% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Duolingo in the United States?
In total, 37% of U.S. online education service users say they like Duolingo. However, in actuality, among the 62% of U.S. respondents who know Duolingo, 60% of people like the brand.
What is the usage share of Duolingo in the United States?
All in all, 32% of online education service users in the United States use Duolingo. That means, of the 62% who know the brand, 52% use them.
How loyal are the users of Duolingo?
Around 27% of online education service users in the United States say they are likely to use Duolingo again. Set in relation to the 32% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Duolingo in the United States?
In August 2022, about 30% of U.S. online education service users had heard about Duolingo in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 48%, meaning at the time of the survey there's some buzz around Duolingo in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
