Babbel brand profile in the United States 2022
When it comes to online education service users, brand awareness of Babbel is at 58% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Babbel in the United States?
In total, 21% of U.S. online education service users say they like Babbel. However, in actuality, among the 58% of U.S. respondents who know Babbel, 36% of people like the brand.
What is the usage share of Babbel in the United States?
All in all, 17% of online education service users in the United States use Babbel. That means, of the 58% who know the brand, 29% use them.
How loyal are the users of Babbel?
Around 13% of online education service users in the United States say they are likely to use Babbel again. Set in relation to the 17% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Babbel in the United States?
In August 2022, about 23% of U.S. online education service users had heard about Babbel in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Babbel in the United States.
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