Smart home devices can fill your entire home with entertainment, convenience, and safety. These devices, once connected to the internet, can be controlled with utmost comfort. But when today’s market is filled with a wide range of smart home brands, which one of them are popular among the end consumers?
In the UK, Samsung is the most popular smart home brand with a brand awareness of 93 percent. Second on this list is LG that is recognized by 90 percent of respondents, followed by Dyson that attracts a brand awareness of 87 percent in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading smart home brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (October 17, 2023). Leading smart home brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/
Statista. "Leading smart home brands ranked by brand awareness in the United Kingdom in 2023." Chart. October 17, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/
Statista. (2023). Leading smart home brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/
Statista. "Leading Smart Home Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/
Statista, Leading smart home brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/ (last visited August 24, 2024)
Leading smart home brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1341550/most-well-known-smart-home-brands-in-the-uk/