Samsung brand profile in the UK 2022
How high is the brand awareness of Samsung in the UK?
When it comes to smart home users, brand awareness of Samsung is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the UK?
In total, 53% of UK smart home users say they like Samsung. However, in actuality, among the 96% of UK respondents who know Samsung, 55% of people like the brand.
What is the usage share of Samsung in the UK?
All in all, 39% of smart home users in the UK use Samsung. That means, of the 96% who know the brand, 41% use them.
How loyal are the users of Samsung?
Around 34% of smart home users in the UK say they are likely to use Samsung again. Set in relation to the 39% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Samsung in the UK?
In August 2022, about 30% of UK smart home users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Samsung in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of Samsung is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the UK?
In total, 53% of UK smart home users say they like Samsung. However, in actuality, among the 96% of UK respondents who know Samsung, 55% of people like the brand.
What is the usage share of Samsung in the UK?
All in all, 39% of smart home users in the UK use Samsung. That means, of the 96% who know the brand, 41% use them.
How loyal are the users of Samsung?
Around 34% of smart home users in the UK say they are likely to use Samsung again. Set in relation to the 39% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around Samsung in the UK?
In August 2022, about 30% of UK smart home users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Samsung in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
