LG brand profile in the UK 2022
How high is the brand awareness of LG in the UK?
When it comes to smart home users, brand awareness of LG is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in the UK?
In total, 34% of UK smart home users say they like LG. However, in actuality, among the 92% of UK respondents who know LG, 37% of people like the brand.
What is the usage share of LG in the UK?
All in all, 22% of smart home users in the UK use LG. That means, of the 92% who know the brand, 24% use them.
How loyal are the users of LG?
Around 16% of smart home users in the UK say they are likely to use LG again. Set in relation to the 22% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around LG in the UK?
In August 2022, about 18% of UK smart home users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around LG in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to smart home users, brand awareness of LG is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in the UK?
In total, 34% of UK smart home users say they like LG. However, in actuality, among the 92% of UK respondents who know LG, 37% of people like the brand.
What is the usage share of LG in the UK?
All in all, 22% of smart home users in the UK use LG. That means, of the 92% who know the brand, 24% use them.
How loyal are the users of LG?
Around 16% of smart home users in the UK say they are likely to use LG again. Set in relation to the 22% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around LG in the UK?
In August 2022, about 18% of UK smart home users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around LG in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
