Dyson brand profile UK 2024

How high is the brand awareness of Dyson in the UK?
When it comes to smart home users, brand awareness of Dyson is at 82% in the UK. The Brand KPI survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Dyson in the UK?
In total, 36% of UK smart home users say they like Dyson.

What is the usage share of Dyson in the UK?
All in all, 23% of smart home users in the UK use Dyson.

How loyal are the users of Dyson?
Around 18 percent of smart home users in the UK say they are likely to use Dyson again.

What's the buzz around Dyson in the UK?
In August 2024, about 27 percent of UK smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Dyson brand awareness, usage, popularity, loyalty, and buzz among smart home users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

876 respondents

Age group

18-64 years

Special properties

respondents who use smart home devices

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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