Trader Joe's is the most well-known organic food brand in the United States. Headquartered in Monrovia, California, it is recognized by 72 percent of respondents in the U.S. Second on this list is Simply Organic, with a brand awareness of 67 percent, followed by Simply Nature, Newman’s Own and Organic Valley.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading organic food brands ranked by brand awareness in the United States in 2023
Characteristic
Share of respondents
Trader Joe's
72%
Simply Organic
67%
Simply Nature
63%
Newman's Own
59%
Organic Valley
58%
365 by Whole Foods Market
46%
Stonyfield Organic
46%
Nature's Path Organic
42%
Bob's Red Mill
40%
Earth Grown
35%
Eden
29%
Lundberg Family Farms
29%
NOW Real Food
26%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%
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During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 7, 2023). Leading organic food brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. "Leading organic food brands ranked by brand awareness in the United States in 2023." Chart. August 7, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. (2023). Leading organic food brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. "Leading Organic Food Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista, Leading organic food brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/ (last visited April 02, 2025)
Leading organic food brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
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