Trader Joe's is the most well-known organic food brand in the United States. Headquartered in Monrovia, California, it is recognized by 72 percent of respondents in the U.S. Second on this list is Simply Organic, with a brand awareness of 67 percent, followed by Simply Nature, Newman’s Own and Organic Valley.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading organic food brands ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 7, 2023). Leading organic food brands ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. "Leading organic food brands ranked by brand awareness in the United States in 2023." Chart. August 7, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. (2023). Leading organic food brands ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista. "Leading Organic Food Brands Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 7 Aug 2023, https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
Statista, Leading organic food brands ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/ (last visited November 21, 2024)
Leading organic food brands ranked by brand awareness in the United States in 2023 [Graph], Statista, August 7, 2023. [Online]. Available: https://www.statista.com/statistics/1341394/most-well-known-organic-food-brands-in-the-united-states/
