Trader Joe's brand profile in the United States 2022
How high is the brand awareness of Trader Joe's in the United States?
When it comes to organic food eaters, brand awareness of Trader Joe's is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trader Joe's in the United States?
In total, 37% of U.S. organic food eaters say they like Trader Joe's. However, in actuality, among the 80% of U.S. respondents who know Trader Joe's, 46% of people like the brand.
What is the usage share of Trader Joe's in the United States?
All in all, 36% of organic food eaters in the United States use Trader Joe's. That means, of the 80% who know the brand, 45% use them.
How loyal are the consumers of Trader Joe's?
Around 32% of organic food eaters in the United States say they are likely to use Trader Joe's again. Set in relation to the 36% usage share of the brand, this means that 89% of their consumers show loyalty to the brand.
What's the buzz around Trader Joe's in the United States?
In August 2022, about 21% of U.S. organic food eaters had heard about Trader Joe's in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Trader Joe's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to organic food eaters, brand awareness of Trader Joe's is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trader Joe's in the United States?
In total, 37% of U.S. organic food eaters say they like Trader Joe's. However, in actuality, among the 80% of U.S. respondents who know Trader Joe's, 46% of people like the brand.
What is the usage share of Trader Joe's in the United States?
All in all, 36% of organic food eaters in the United States use Trader Joe's. That means, of the 80% who know the brand, 45% use them.
How loyal are the consumers of Trader Joe's?
Around 32% of organic food eaters in the United States say they are likely to use Trader Joe's again. Set in relation to the 36% usage share of the brand, this means that 89% of their consumers show loyalty to the brand.
What's the buzz around Trader Joe's in the United States?
In August 2022, about 21% of U.S. organic food eaters had heard about Trader Joe's in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Trader Joe's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
