Most well-known online grocery delivery brands in the UK 2023
Online grocery shopping comes with a wide range of benefits. From avoiding crowded aisles to not having to worry about finding a suitable parking spot, this type of grocery shopping can also save you valuable time. But, which one of the online grocery delivery services are popular among the customers?
In the UK, Tesco and Asda are the most well-known online grocery delivery brands. Both these brands are recognized by 96 percent of internet respondents, 2 percentage points more than the joint second placed Morrisons and Sainsbury's. Co-op, with a brand awareness of 93 percent, comes fifth in this list followed by Iceland Foods.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
In the UK, Tesco and Asda are the most well-known online grocery delivery brands. Both these brands are recognized by 96 percent of internet respondents, 2 percentage points more than the joint second placed Morrisons and Sainsbury's. Co-op, with a brand awareness of 93 percent, comes fifth in this list followed by Iceland Foods.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
