Asda brand profile in the UK 2023

How high is the brand awareness of Asda in the UK?
When it comes to online grocery delivery users, brand awareness of Asda is at 97 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Asda in the UK?
In total, 48 percent of UK online grocery delivery users say they like Asda. However, in actuality, among the 97 percent of UK respondents who know Asda, 49 percent of people like the brand.

What is the usage share of Asda in the UK?
All in all, 45 percent of online grocery delivery users in the UK use Asda. That means, of the 97 percent who know the brand, 46 percent use them.

How loyal are the customers of Asda?
Around 38 percent of online grocery delivery users in the UK say they are likely to use Asda again. Set in relation to the 45 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.

What's the buzz around Asda in the UK?
In November 2023, about 31 percent of UK online grocery delivery users had heard about Asda in the media, on social media, or in advertising over the past four weeks. Of the 97 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Asda in the UK.

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