Morrisons brand profile in the UK 2022
How high is the brand awareness of Morrisons in the UK?
When it comes to online grocery delivery users, brand awareness of Morrisons is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Morrisons in the UK?
In total, 34% of UK online grocery delivery users say they like Morrisons. However, in actuality, among the 94% of UK respondents who know Morrisons, 36% of people like the brand.
What is the usage share of Morrisons in the UK?
All in all, 27% of online grocery delivery users in the UK use Morrisons. That means, of the 94% who know the brand, 29% use them.
How loyal are the customers of Morrisons?
Around 20% of online grocery delivery users in the UK say they are likely to use Morrisons again. Set in relation to the 27% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Morrisons in the UK?
In May 2022, about 23% of UK online grocery delivery users had heard about Morrisons in the media, on social media, or in advertising over the past four weeks. Of the 94% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Morrisons in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of Morrisons is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Morrisons in the UK?
In total, 34% of UK online grocery delivery users say they like Morrisons. However, in actuality, among the 94% of UK respondents who know Morrisons, 36% of people like the brand.
What is the usage share of Morrisons in the UK?
All in all, 27% of online grocery delivery users in the UK use Morrisons. That means, of the 94% who know the brand, 29% use them.
How loyal are the customers of Morrisons?
Around 20% of online grocery delivery users in the UK say they are likely to use Morrisons again. Set in relation to the 27% usage share of the brand, this means that 74% of their customers show loyalty to the brand.
What's the buzz around Morrisons in the UK?
In May 2022, about 23% of UK online grocery delivery users had heard about Morrisons in the media, on social media, or in advertising over the past four weeks. Of the 94% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Morrisons in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
