Sainsbury's brand profile in the UK 2023
How high is the brand awareness of Sainsbury's in the UK?
When it comes to online grocery delivery users, brand awareness of Sainsbury's is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 39 percent of UK online grocery delivery users say they like Sainsbury's. However, in actuality, among the 94 percent of UK respondents who know Sainsbury's, 41 percent of people like the brand.
What is the usage share of Sainsbury's in the UK?
All in all, 30 percent of online grocery delivery users in the UK use Sainsbury's. That means, of the 94 percent who know the brand, 32 percent use them.
How loyal are the customers of Sainsbury's?
Around 26 percent of online grocery delivery users in the UK say they are likely to use Sainsbury's again. Set in relation to the 30 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In November 2023, about 24 percent of UK online grocery delivery users had heard about Sainsbury's in the media, on social media, or in advertising over the past four weeks. Of the 94 percent who know the brand, that's 26 percent, meaning at the time of the survey there's some buzz around Sainsbury's in the UK.
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