Monzo is the most popular neobanking and neobrokerage brand in the UK. Founded in 2015, the London-based bank is recognized by 77 percent of internet respondents. Revolut, with a brand awareness of 71 percent, comes second in this list, followed by Starling and eToro.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/
Statista. "Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023." Chart. November 14, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/
Statista. (2023). Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/
Statista. "Leading Neobanking and Neobrokerage Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/
Statista, Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/ (last visited December 21, 2024)
Leading neobanking and neobrokerage brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1341132/most-well-known-neobanking-and-neobrokerage-brands-in-the-uk/
