Monzo brand profile in the UK 2022
How high is the brand awareness of Monzo in the UK?
When it comes to neobanking and neobrokerage users, brand awareness of Monzo is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monzo in the UK?
In total, 44% of UK neobanking and neobrokerage users say they like Monzo. However, in actuality, among the 83% of UK respondents who know Monzo, 53% of people like the brand.
What is the usage share of Monzo in the UK?
All in all, 36% of neobanking and neobrokerage users in the UK use Monzo. That means, of the 83% who know the brand, 43% use them.
How loyal are the customers of Monzo?
Around 30% of neobanking and neobrokerage users in the UK say they are likely to use Monzo again. Set in relation to the 36% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Monzo in the UK?
In May 2022, about 32% of UK neobanking and neobrokerage users had heard about Monzo in the media, on social media, or in advertising over the past four weeks. Of the 83% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Monzo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Monzo is at 83% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monzo in the UK?
In total, 44% of UK neobanking and neobrokerage users say they like Monzo. However, in actuality, among the 83% of UK respondents who know Monzo, 53% of people like the brand.
What is the usage share of Monzo in the UK?
All in all, 36% of neobanking and neobrokerage users in the UK use Monzo. That means, of the 83% who know the brand, 43% use them.
How loyal are the customers of Monzo?
Around 30% of neobanking and neobrokerage users in the UK say they are likely to use Monzo again. Set in relation to the 36% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Monzo in the UK?
In May 2022, about 32% of UK neobanking and neobrokerage users had heard about Monzo in the media, on social media, or in advertising over the past four weeks. Of the 83% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Monzo in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
