How high is the brand awareness of Starling in the UK? When it comes to neobanking and neobrokerage users, brand awareness of Starling is at 71% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Starling in the UK? In total, 27% of UK neobanking and neobrokerage users say they like Starling. However, in actuality, among the 71% of UK respondents who know Starling, 38% of people like the brand.
What is the usage share of Starling in the UK? All in all, 22% of neobanking and neobrokerage users in the UK use Starling. That means, of the 71% who know the brand, 31% use them.
How loyal are the customers of Starling? Around 19% of neobanking and neobrokerage users in the UK say they are likely to use Starling again. Set in relation to the 22% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Starling in the UK? In May 2022, about 19% of UK neobanking and neobrokerage users had heard about Starling in the media, on social media, or in advertising over the past four weeks. Of the 71% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Starling in the UK.
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Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. (2022). Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Starling Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Neobanking and Neobrokerage Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista, Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom (last visited December 30, 2024)
Starling brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304355/starling-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom