How high is the brand awareness of Revolut in the UK? When it comes to neobanking and neobrokerage users, brand awareness of Revolut is at 65% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Revolut in the UK? In total, 29% of UK neobanking and neobrokerage users say they like Revolut. However, in actuality, among the 65% of UK respondents who know Revolut, 45% of people like the brand.
What is the usage share of Revolut in the UK? All in all, 23% of neobanking and neobrokerage users in the UK use Revolut. That means, of the 65% who know the brand, 35% use them.
How loyal are the customers of Revolut? Around 20% of neobanking and neobrokerage users in the UK say they are likely to use Revolut again. Set in relation to the 23% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Revolut in the UK? In May 2022, about 21% of UK neobanking and neobrokerage users had heard about Revolut in the media, on social media, or in advertising over the past four weeks. Of the 65% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Revolut in the UK.
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Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (May 20, 2022). Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022." Chart. May 20, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. (2022). Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista. "Revolut Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Neobanking and Neobrokerage Users in The United Kingdom in 2022." Statista, Statista Inc., 20 May 2022, https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom
Statista, Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 Statista, https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom (last visited August 25, 2024)
Revolut brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022 [Graph], Statista, May 20, 2022. [Online]. Available: https://www.statista.com/forecasts/1304342/revolut-neobanking-and-neobrokerage-brand-profile-in-the-united-kingdom