Boots is the most well-known beauty & health online shop in the UK. Founded in 1849, the Nottinghamshire based brand is recognized by 93 percent of internet respondents. Second on this list is the health and beauty retailer Superdrug, followed by LloydsPharmacy and Avon.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 12, 2023). Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. "Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. (2023). Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista. "Leading Beauty and Health Online Shops Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
Statista, Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/ (last visited November 03, 2024)
Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1341101/most-well-known-beauty-and-health-online-shops-in-the-uk/
