Superdrug brand profile in the UK 2022
How high is the brand awareness of Superdrug in the UK?
When it comes to beauty and health online shop users, brand awareness of Superdrug is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Superdrug in the UK?
In total, 56% of UK beauty and health online shop users say they like Superdrug. However, in actuality, among the 93% of UK respondents who know Superdrug, 60% of people like the brand.
What is the usage share of Superdrug in the UK?
All in all, 47% of beauty and health online shop users in the UK use Superdrug. That means, of the 93% who know the brand, 51% use them.
How loyal are the customers of Superdrug?
Around 42% of beauty and health online shop users in the UK say they are likely to use Superdrug again. Set in relation to the 47% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Superdrug in the UK?
In July 2022, about 22% of UK beauty and health online shop users had heard about Superdrug in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Superdrug in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Superdrug is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Superdrug in the UK?
In total, 56% of UK beauty and health online shop users say they like Superdrug. However, in actuality, among the 93% of UK respondents who know Superdrug, 60% of people like the brand.
What is the usage share of Superdrug in the UK?
All in all, 47% of beauty and health online shop users in the UK use Superdrug. That means, of the 93% who know the brand, 51% use them.
How loyal are the customers of Superdrug?
Around 42% of beauty and health online shop users in the UK say they are likely to use Superdrug again. Set in relation to the 47% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Superdrug in the UK?
In July 2022, about 22% of UK beauty and health online shop users had heard about Superdrug in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Superdrug in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
