Boots brand profile in the UK 2022
How high is the brand awareness of Boots in the UK?
When it comes to beauty and health online shop users, brand awareness of Boots is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Boots in the UK?
In total, 67% of UK beauty and health online shop users say they like Boots. However, in actuality, among the 96% of UK respondents who know Boots, 70% of people like the brand.
What is the usage share of Boots in the UK?
All in all, 63% of beauty and health online shop users in the UK use Boots. That means, of the 96% who know the brand, 66% use them.
How loyal are the customers of Boots?
Around 57% of beauty and health online shop users in the UK say they are likely to use Boots again. Set in relation to the 63% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Boots in the UK?
In July 2022, about 40% of UK beauty and health online shop users had heard about Boots in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Boots in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Boots is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Boots in the UK?
In total, 67% of UK beauty and health online shop users say they like Boots. However, in actuality, among the 96% of UK respondents who know Boots, 70% of people like the brand.
What is the usage share of Boots in the UK?
All in all, 63% of beauty and health online shop users in the UK use Boots. That means, of the 96% who know the brand, 66% use them.
How loyal are the customers of Boots?
Around 57% of beauty and health online shop users in the UK say they are likely to use Boots again. Set in relation to the 63% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Boots in the UK?
In July 2022, about 40% of UK beauty and health online shop users had heard about Boots in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 42%, meaning at the time of the survey there's some buzz around Boots in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
