Avon brand profile in the UK 2022
How high is the brand awareness of Avon in the UK?
When it comes to beauty and health online shop users, brand awareness of Avon is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in the UK?
In total, 28% of UK beauty and health online shop users say they like Avon. However, in actuality, among the 86% of UK respondents who know Avon, 33% of people like the brand.
What is the usage share of Avon in the UK?
All in all, 20% of beauty and health online shop users in the UK use Avon. That means, of the 86% who know the brand, 23% use them.
How loyal are the customers of Avon?
Around 15% of beauty and health online shop users in the UK say they are likely to use Avon again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Avon in the UK?
In July 2022, about 17% of UK beauty and health online shop users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Avon in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of Avon is at 86% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Avon in the UK?
In total, 28% of UK beauty and health online shop users say they like Avon. However, in actuality, among the 86% of UK respondents who know Avon, 33% of people like the brand.
What is the usage share of Avon in the UK?
All in all, 20% of beauty and health online shop users in the UK use Avon. That means, of the 86% who know the brand, 23% use them.
How loyal are the customers of Avon?
Around 15% of beauty and health online shop users in the UK say they are likely to use Avon again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Avon in the UK?
In July 2022, about 17% of UK beauty and health online shop users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Avon in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
