Xbox Game Pass is the most well-known video game subscription in the UK. The video game subscription service from Microsoft is recognized by 68 percent of internet respondents, followed by PlayStation Plus which has a brand awareness of 66 percent in United Kingdom. Xbox Live Gold comes on number three in this list, followed by Google Play Pass and Nintendo Switch Online.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 15, 2023). Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
Statista. "Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
Statista. (2023). Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
Statista. "Leading Video Game Subscription Services Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
Statista, Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/ (last visited December 21, 2024)
Leading video game subscription services ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1339918/most-well-known-video-game-subscriptions-in-the-uk/
