PlayStation Plus brand profile in the UK 2022
How high is the brand awareness of PlayStation Plus in the UK?
When it comes to video game subscription users, brand awareness of PlayStation Plus is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Plus in the UK?
In total, 42% of UK video game subscription users say they like PlayStation Plus. However, in actuality, among the 80% of UK respondents who know PlayStation Plus, 52% of people like the brand.
What is the usage share of PlayStation Plus in the UK?
All in all, 36% of video game subscription users in the UK use PlayStation Plus. That means, of the 80% who know the brand, 45% use them.
How loyal are the customers of PlayStation Plus?
Around 33% of video game subscription users in the UK say they are likely to use PlayStation Plus again. Set in relation to the 36% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around PlayStation Plus in the UK?
In July 2022, about 24% of UK video game subscription users had heard about PlayStation Plus in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around PlayStation Plus in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of PlayStation Plus is at 80% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Plus in the UK?
In total, 42% of UK video game subscription users say they like PlayStation Plus. However, in actuality, among the 80% of UK respondents who know PlayStation Plus, 52% of people like the brand.
What is the usage share of PlayStation Plus in the UK?
All in all, 36% of video game subscription users in the UK use PlayStation Plus. That means, of the 80% who know the brand, 45% use them.
How loyal are the customers of PlayStation Plus?
Around 33% of video game subscription users in the UK say they are likely to use PlayStation Plus again. Set in relation to the 36% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around PlayStation Plus in the UK?
In July 2022, about 24% of UK video game subscription users had heard about PlayStation Plus in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around PlayStation Plus in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
