Nintendo Switch Online brand profile in the UK 2022
How high is the brand awareness of Nintendo Switch Online in the UK?
When it comes to video game subscription users, brand awareness of Nintendo Switch Online is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nintendo Switch Online in the UK?
In total, 26% of UK video game subscription users say they like Nintendo Switch Online. However, in actuality, among the 67% of UK respondents who know Nintendo Switch Online, 39% of people like the brand.
What is the usage share of Nintendo Switch Online in the UK?
All in all, 22% of video game subscription users in the UK use Nintendo Switch Online. That means, of the 67% who know the brand, 33% use them.
How loyal are the customers of Nintendo Switch Online?
Around 16% of video game subscription users in the UK say they are likely to use Nintendo Switch Online again. Set in relation to the 22% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Nintendo Switch Online in the UK?
In July 2022, about 19% of UK video game subscription users had heard about Nintendo Switch Online in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Nintendo Switch Online in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Nintendo Switch Online is at 67% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nintendo Switch Online in the UK?
In total, 26% of UK video game subscription users say they like Nintendo Switch Online. However, in actuality, among the 67% of UK respondents who know Nintendo Switch Online, 39% of people like the brand.
What is the usage share of Nintendo Switch Online in the UK?
All in all, 22% of video game subscription users in the UK use Nintendo Switch Online. That means, of the 67% who know the brand, 33% use them.
How loyal are the customers of Nintendo Switch Online?
Around 16% of video game subscription users in the UK say they are likely to use Nintendo Switch Online again. Set in relation to the 22% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Nintendo Switch Online in the UK?
In July 2022, about 19% of UK video game subscription users had heard about Nintendo Switch Online in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Nintendo Switch Online in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
