Xbox Game Pass brand profile in the UK 2022
How high is the brand awareness of Xbox Game Pass in the UK?
When it comes to video game subscription users, brand awareness of Xbox Game Pass is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Game Pass in the UK?
In total, 33% of UK video game subscription users say they like Xbox Game Pass. However, in actuality, among the 82% of UK respondents who know Xbox Game Pass, 40% of people like the brand.
What is the usage share of Xbox Game Pass in the UK?
All in all, 28% of video game subscription users in the UK use Xbox Game Pass. That means, of the 82% who know the brand, 34% use them.
How loyal are the customers of Xbox Game Pass?
Around 23% of video game subscription users in the UK say they are likely to use Xbox Game Pass again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Xbox Game Pass in the UK?
In July 2022, about 20% of UK video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Xbox Game Pass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video game subscription users, brand awareness of Xbox Game Pass is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Xbox Game Pass in the UK?
In total, 33% of UK video game subscription users say they like Xbox Game Pass. However, in actuality, among the 82% of UK respondents who know Xbox Game Pass, 40% of people like the brand.
What is the usage share of Xbox Game Pass in the UK?
All in all, 28% of video game subscription users in the UK use Xbox Game Pass. That means, of the 82% who know the brand, 34% use them.
How loyal are the customers of Xbox Game Pass?
Around 23% of video game subscription users in the UK say they are likely to use Xbox Game Pass again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Xbox Game Pass in the UK?
In July 2022, about 20% of UK video game subscription users had heard about Xbox Game Pass in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Xbox Game Pass in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
