A survey carried out in the United States in 2021 showed that a significant number of consumers still relied on offline channels when having to purchase big-ticket products and services. While 12.2 percent of real estate buyers engaged and paid digitally, only 9.2 percent of automobiles' buyers did the same. In turn, less than six percent of U.S. consumers had a full online shopping experience when it came to remodeling. Third-party review sites had a minor relevance in online big-ticket transactions.
Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase
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PYMNTS. (October 7, 2021). Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/
PYMNTS. "Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase." Chart. October 7, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/
PYMNTS. (2021). Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/
PYMNTS. "Share of Big-ticket Consumers Opting for Digital Channels in The United States in 2021, by Type of Purchase." Statista, Statista Inc., 7 Oct 2021, https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/
PYMNTS, Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase Statista, https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/ (last visited November 25, 2024)
Share of big-ticket consumers opting for digital channels in the United States in 2021, by type of purchase [Graph], PYMNTS, October 7, 2021. [Online]. Available: https://www.statista.com/statistics/1333856/big-ticket-shopping-behavior-united-states/
