Multichannel service relevance in Germany 2022

When asked about "Multichannel service relevance", most German respondents pick "Checking online if the product is available in the store" as an answer. 43 percent did so in our online survey in 2022.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Multichannel service relevance in Germany in 2022

Characteristic	Share of respondents
Checking online if the product is available in the store	43%
Home delivery of products purchased in the store	37%
Return / replacement in the store of items ordered online	37%
Ordering online and picking up in the store	34%
Picking up purchased items in the store outside opening hours	23%
Buying in the store and returning by mail	22%
Online store locator	22%
None of the above	18%

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Release date

March 2023

More information

Region

Germany

Survey time period

four waves from 06 January 2022 to 18 December 2022

Number of respondents

6,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these services in the field of shopping would you like to use?"

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