In 2023, amazon.de was leading the consumer electronics e-commerce market in Germany, with online sales reaching an estimated 4.5 billion U.S dollars. Other notable online retailers in the electronics segment included Apple, MediaMarkt, and Otto amongst others.
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Figures have been rounded.
The e-commerce market category “Consumer Electronics” includes the online sale of consumer electronics, e.g., radios, television sets, MP3 players, stereo systems, and DVD players. The category also includes hardware derived from the field of communications electronics, e.g., desktop computers, laptops, tablets, and smartphones. Well-known and important online stores that focus on these types of equipment are bestbuy.com and amazon.com. Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Market overview
Leading online retailers
Web traffic
Shopping behavior
Further related statistics
