With 95 percent, WhatsApp is the messenger service with the highest brand awareness among UK onliners, followed by Facebook Messenger with 91 percent. Skype, Snapchat, FaceTime and Zoom are neck and neck with a brand awareness between 88 percent and 83 percent.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading messenger services ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (June 15, 2023). Leading messenger services ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
Statista. "Leading messenger services ranked by brand awareness in the United Kingdom in 2023." Chart. June 15, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
Statista. (2023). Leading messenger services ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
Statista. "Leading Messenger Services Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
Statista, Leading messenger services ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/ (last visited November 25, 2024)
Leading messenger services ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1329206/most-well-known-messenger-services-in-the-united-kingdom/
