How high is the brand awareness of Snapchat in the UK? When it comes to social media users, brand awareness of Snapchat is at 89 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Snapchat in the UK? In total, 27 percent of UK social media users say they like Snapchat. However, in actuality, among the 89 percent of UK respondents who know Snapchat, 30 percent of people like the brand.
What is the usage share of Snapchat in the UK? All in all, 27 percent of social media users in the UK use Snapchat. That means, of the 89 percent who know the brand, 30 percent use them.
How loyal are the users of Snapchat? Around 24 percent of social media users in the UK say they are likely to use Snapchat again. Set in relation to the 27 percent usage share of the brand, this means that 89 percent of their users show loyalty to the brand.
What's the buzz around Snapchat in the UK? In June 2023, about 15 percent of UK social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 89 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Snapchat in the UK.
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Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (June 15, 2023). Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom
Statista. "Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023." Chart. June 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom
Statista. (2023). Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom
Statista. "Snapchat Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Social Media Users in The United Kingdom in 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom
Statista, Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 Statista, https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom (last visited August 24, 2024)
Snapchat brand awareness, usage, popularity, loyalty, and buzz among social media users in the United Kingdom in 2023 [Graph], Statista, June 15, 2023. [Online]. Available: https://www.statista.com/forecasts/1304386/snapchat-social-media-brand-profile-in-the-united-kingdom