WhatsApp brand profile in the UK 2022
How high is the brand awareness of WhatsApp in the UK?
When it comes to messenger users, brand awareness of WhatsApp is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WhatsApp in the UK?
In total, 68% of UK messenger users say they like WhatsApp. However, in actuality, among the 96% of UK respondents who know WhatsApp, 71% of people like the brand.
What is the usage share of WhatsApp in the UK?
All in all, 70% of messenger users in the UK use WhatsApp. That means, of the 96% who know the brand, 73% use them.
How loyal are the users of WhatsApp?
Around 67% of messenger users in the UK say they are likely to use WhatsApp again. Set in relation to the 70% usage share of the brand, this means that 96% of their users show loyalty to the brand.
What's the buzz around WhatsApp in the UK?
In July 2022, about 20% of UK messenger users had heard about WhatsApp in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around WhatsApp in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of WhatsApp is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WhatsApp in the UK?
In total, 68% of UK messenger users say they like WhatsApp. However, in actuality, among the 96% of UK respondents who know WhatsApp, 71% of people like the brand.
What is the usage share of WhatsApp in the UK?
All in all, 70% of messenger users in the UK use WhatsApp. That means, of the 96% who know the brand, 73% use them.
How loyal are the users of WhatsApp?
Around 67% of messenger users in the UK say they are likely to use WhatsApp again. Set in relation to the 70% usage share of the brand, this means that 96% of their users show loyalty to the brand.
What's the buzz around WhatsApp in the UK?
In July 2022, about 20% of UK messenger users had heard about WhatsApp in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around WhatsApp in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
