Zoom brand profile in the UK 2022
How high is the brand awareness of Zoom in the UK?
When it comes to messenger users, brand awareness of Zoom is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoom in the UK?
In total, 22% of UK messenger users say they like Zoom. However, in actuality, among the 85% of UK respondents who know Zoom, 26% of people like the brand.
What is the usage share of Zoom in the UK?
All in all, 19% of messenger users in the UK use Zoom. That means, of the 85% who know the brand, 22% use them.
How loyal are the users of Zoom?
Around 16% of messenger users in the UK say they are likely to use Zoom again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Zoom in the UK?
In July 2022, about 11% of UK messenger users had heard about Zoom in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zoom in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to messenger users, brand awareness of Zoom is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoom in the UK?
In total, 22% of UK messenger users say they like Zoom. However, in actuality, among the 85% of UK respondents who know Zoom, 26% of people like the brand.
What is the usage share of Zoom in the UK?
All in all, 19% of messenger users in the UK use Zoom. That means, of the 85% who know the brand, 22% use them.
How loyal are the users of Zoom?
Around 16% of messenger users in the UK say they are likely to use Zoom again. Set in relation to the 19% usage share of the brand, this means that 84% of their users show loyalty to the brand.
What's the buzz around Zoom in the UK?
In July 2022, about 11% of UK messenger users had heard about Zoom in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zoom in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
