Confidence levels in cookieless identity solutions among marketers worldwide 2022

Published by Statista Research Department, Feb 20, 2024
According to a survey conducted among marketers worldwide in March and April 2022, 61 percent of respondents said they were confident or somewhat confident in the viability of emerging cookieless identity solutions, while 23 percent said they were not confident.

Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022

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Release date

June 2022

Region

Worldwide

Survey time period

March and April 2022

Number of respondents

638 respondents

Supplementary notes

Survey conducted among respondents form brands, agencies, media companies, measurement firms, tech platforms, and other marketing professionals

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Overview

5

Solutions

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Impact

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Spotlight: United Kingdom

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Spotlight: United States

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