According to a survey conducted among marketers worldwide in March and April 2022, 61 percent of respondents said they were confident or somewhat confident in the viability of emerging cookieless identity solutions, while 23 percent said they were not confident.
Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022
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Share of respondents
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Mediaocean. (June 1, 2022). Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/
Mediaocean. "Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022." Chart. June 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/
Mediaocean. (2022). Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/
Mediaocean. "Level of Confidence in The Viability of Emerging Cookieless Identity Solutions among Marketers Worldwide as of April 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/
Mediaocean, Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022 Statista, https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/ (last visited July 22, 2024)
Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022 [Graph], Mediaocean, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1316254/confidence-cookieless-identity-solutions/