The downloads of the Klarna and PayPal apps far outweighed that of other known BNPL brands in Germany in 2023. This according to an estimate using roughly 150 different buy now, pay later brands from across the world. Sweden's Klarna - sometimes referred to as SOFORT in Germany specifically - launched in the European country in 2017. Additionally, PayPal sees much use in Germany - although it is not clear whether the figures provided here reflect buy now, pay later use from that app. Consequently, Germany ranks as one of the more mature BNPL markets worldwide - with an estimated market share of 20 percent in its e-commerce market.
Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads
This statistic is the result of research into roughly 150 different apps used for BNPL across the world. For more information, see the "Details" tab; The apps on display here made up 99.8 percent of all downloads in Q4 2023
Supplementary notes
Some of the apps under review are not necessarily a "pure" BNPL player: The PayPal app, for example, has a BNPL option built inside of it - called "Pay in 4" - whereas Klarna is devoted solely to BNPL. It is therefore unclear whether these figures are fully comparable.
The names provided are based off multiple publications covering BNPL brands, and focus on BNPL providers with an app. If an app does not feature in the statistic, it is because download figures were too small. Note, however, that the selection of players is not exhaustive and does not include, for example, white labels as these do not have their own app- such as Divido, PayU, and Swap. The apps researched include:
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Statista, & AppMagic. (March 7, 2024). Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/
Statista, und AppMagic. "Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads." Chart. March 7, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/
Statista, AppMagic. (2024). Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/
Statista, and AppMagic. "Biggest Buy Now, Pay Later (Bnpl) Apps in Germany from 1st Quarter of 2015 to 4th Quarter of 2023, by Number of Downloads." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/
Statista & AppMagic, Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads Statista, https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/ (last visited December 30, 2024)
Biggest buy now, pay later (BNPL) apps in Germany from 1st quarter of 2015 to 4th quarter of 2023, by number of downloads [Graph], Statista, & AppMagic, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1310251/bnpl-most-popular-apps-in-germany/
