New Yorker brand profile in Germany 2023
How high is the brand awareness of New Yorker in Germany?
When it comes to fashion store customers, brand awareness of New Yorker is at 91 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is New Yorker in Germany?
In total, 31 percent of German fashion store customers say they like New Yorker. However, in actuality, among the 91 percent of German respondents who know New Yorker, 34 percent of people like the brand.
What is the usage share of New Yorker in Germany?
All in all, 22 percent of fashion store customers in Germany use New Yorker. That means, of the 91 percent who know the brand, 24 percent use them.
How loyal are the customers of New Yorker?
Around 18 percent of fashion store customers in Germany say they are likely to use New Yorker again. Set in relation to the 22 percent usage share of the brand, this means that 82 percent of their customers show loyalty to the brand.
What's the buzz around New Yorker in Germany?
In September 2023, about 9 percent of German fashion store customers had heard about New Yorker in the media, on social media, or in advertising over the past three months. Of the 91 percent who know the brand, that's 10 percent, meaning at the time of the survey there's little buzz around New Yorker in Germany.
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