Mango brand profile in Germany 2023
How high is the brand awareness of Mango in Germany?
When it comes to fashion store customers, brand awareness of Mango is at 67 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mango in Germany?
In total, 15 percent of German fashion store customers say they like Mango. However, in actuality, among the 67 percent of German respondents who know Mango, 22 percent of people like the brand.
What is the usage share of Mango in Germany?
All in all, 10 percent of fashion store customers in Germany use Mango. That means, of the 67 percent who know the brand, 15 percent use them.
How loyal are the customers of Mango?
Around 8 percent of fashion store customers in Germany say they are likely to use Mango again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Mango in Germany?
In September 2023, about 6 percent of German fashion store customers had heard about Mango in the media, on social media, or in advertising over the past three months. Of the 67 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little to no buzz around Mango in Germany.
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