Only brand profile in Germany 2023
How high is the brand awareness of Only in Germany?
When it comes to fashion store customers, brand awareness of Only is at 60 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Only in Germany?
In total, 15 percent of German fashion store customers say they like Only. However, in actuality, among the 60 percent of German respondents who know Only, 25 percent of people like the brand.
What is the usage share of Only in Germany?
All in all, 11 percent of fashion store customers in Germany use Only. That means, of the 60 percent who know the brand, 18 percent use them.
How loyal are the customers of Only?
Around 8 percent of fashion store customers in Germany say they are likely to use Only again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their customers show loyalty to the brand.
What's the buzz around Only in Germany?
In September 2023, about 3 percent of German fashion store customers had heard about Only in the media, on social media, or in advertising over the past three months. Of the 60 percent who know the brand, that's 5 percent, meaning at the time of the survey there's little to no buzz around Only in Germany.
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